Campaign Overview: This was an integrated Campaign created by the 2010 SCAD chapter of the National Student Advertising Team, branded as Twelve. We conducted target market and media research and within twenty weeks, brought a full integrated campaign for State Farm to fruition. We won the regional competition facilitated by the American Advertising Federation and presented our work at the national conference in Orlando, Florida.
Objective: Create an integrated marketing campaign for State Farm that will position the insurance provider as relevant and engaging for 18-25 year old millennials
Role: Research, Campaign Development, Fundraising,Guerrilla Marketing, Copywriting
Deliverables: Target & Media Research, Print Campaign, Outdoor, Direct Mail, Microsite, Pandora Ad, Facebook Application, Two Viral Videos, Two :30 TV spots, Touring Event, Car Safety Kit, Media Plan and Plans-book
Awards: First Place - National Student Advertising Competition District 7